As an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs. At one such event — the Future of Media conference hosted by Stanford’s Graduate School of Business — the opening question was why gaming is relevant to people who are not gamers. The panelists — folks from IGN, Activision, GaiKai, and Riot Games as well as myself — gave some interesting reasons for why non-gamers should care about the game market:
Gaming has gone mainstream: Many sub-two-year-olds have played with a touch screen, and games are the No. 1 form of entertainment for the under-25 crowd.
Discoverability is still elusive: There is at least one game that is relevant to each of us, whether Call of Duty, League of Legends, Words with Friends, or whatever your taste might be. And many of the hidden gems on platforms like social, browser, and mobile are still hard to find. Continue Reading