Mayfield Blog

Monthly Archives: May 2012

The API-ificiation of software – and LEGOs

Today everything has an API. Facebook has hundreds of APIs across such social areas as friends, photos, likes and events. Google has thousands of APIs across search/AdWords, Web analytics, YouTube, maps, email and many more. Amazon has APIs that cover the spectrum from Alexa Web traffic rankings to e-commerce product and pricing information and even… Read more »

Gamification: Insights And Emerging Trends

I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on leveraging game mechanics for end user behavior measurement, scoring and shaping. Last week, I participated on an investor panel of at VatorSplash’s Gamification Summit and the group shared several… Read more »