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Mayfield Blog

Monthly Archives: November 2012

From Mad Men to Big Bang Theory: The evolution of adtech

Move over Don Draper. The slick, martini-drinking, chain-smoking smooth talkers of Mad Men no longer rule Madison Avenue. It’s geeky quant jocks like Dr. Rajesh Koothrapalli from Big Bang Theory who rule in the world of advertising today. Far from living by John Wanamaker’s maxim about not knowing which half of advertising spend works, the…

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