Mayfield Blog

Monthly Archives: November 2012

Rules of the Road for the Era of Simplicity, Mobile and the Social Web

I have been involved in the technology industry for 20 years as a serial entrepreneur, corporate executive and investor. There are some key rules of the road that have guided my journey and these are especially relevant in the current era when the social Web is dominant, mobile platforms are ubiquitous and consumers are demanding… Read more »

From Mad Men to Big Bang Theory: The evolution of adtech

Move over Don Draper. The slick, martini-drinking, chain-smoking smooth talkers of Mad Men no longer rule Madison Avenue. It’s geeky quant jocks like Dr. Rajesh Koothrapalli from Big Bang Theory who rule in the world of advertising today. Far from living by John Wanamaker’s maxim about not knowing which half of advertising spend works, the… Read more »