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Mayfield Blog

Monthly Archives: April 2014

A Wearables Startup Playbook

Few sectors have received as much buzz as the wearables market. From fitness bands and anklet baby monitors, to smartwatches and Google Glass, wearables are fun, cool, and cutting-edge. The rise of mobile broadband, commodity sensors, smartphone-based companion apps, virtualized manufacturing and supply chain, crowdfunding, and nimble design have converged to make wearables mainstream. With…

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These three trends will transform how employees use their phones

As an investor in enterprise mobile startups, I meet with hundreds of entrepreneurs every year whose business plans include the “mobile” buzzword. Many of them are app companies that target consumers or ad networks and platforms that help reach them. While these are interesting and will certainly yield some unicorns, I think there are even…

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