As an investor in enterprise mobile startups, I meet with hundreds of entrepreneurs every year whose business plans include the “mobile” buzzword.
Many of them are app companies that target consumers or ad networks and platforms that help reach them.
While these are interesting and will certainly yield some unicorns, I think there are even bigger opportunities for startups that leverage mobile technology to solve the most pressing problems for enterprises.
Many organizations are unprepared for the mobile future. The vast majority of knowledge workers own smartphones, and they regularly use them to access apps like Evernote, Dropbox, and Box – whether their companies want them to or not.Continue Reading