About Prashant Fuloria

Prashant Fuloria, Mayfield Executive in Residence, brings a decade of product management experience from Facebook and Google. At Facebook, Prashant led the product team for Facebook Ads and subsequently managed commerce products, including Facebook Credits. At Google, he managed all of Google’s products for the Asia-Pacific region, led its global billing & payments product efforts, and served as an early member of the AdWords product team.

The ‘Smart apps’ explosion is happening
right now

app-explosionThere are over a billion smartphones being used around the world today, but most apps running on them are still quite dumb, in that they throw away a lot of valuable information that could be harnessed to serve users better and to provide a better overall experience.

Don’t believe us? Just look at the highly popular apps from Yelp and Amazon. Yelp’s app search ignores your implicit cuisine preferences, which it could easily extract from your prior queries and navigation. Yelp also overlooks contextual factors like weather and time of day, showing “Bars” and “Nightlife” prominently in its Nearby feature, even at seven in the morning!

Ditto for Amazon’s PriceCheck app, which seems to not only ignore your purchase history but also whether you’re searching for that toaster oven from your home or at your local Target.Continue Reading