Mayfield Blog

Posts By: Tim Chang

A Wearables Startup Playbook

Few sectors have received as much buzz as the wearables market. From fitness bands and anklet baby monitors, to smartwatches and Google Glass, wearables are fun, cool, and cutting-edge. The rise of mobile broadband, commodity sensors, smartphone-based companion apps, virtualized manufacturing and supply chain, crowdfunding, and nimble design have converged to make wearables mainstream. With… Read more »

5 myths about the marketplace that mobile strategies busted

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion (Poshmark), to health (Brighter and HealthTap), lodging (Airbnb and HotelTonight), transportation (Uber and Lyft), and real estate (Zillow). However, we have noticed that several conventional wisdoms surrounding marketplaces are getting disrupted. It’s important to constantly question traditional… Read more »

From Mad Men to Big Bang Theory: The evolution of adtech

Move over Don Draper. The slick, martini-drinking, chain-smoking smooth talkers of Mad Men no longer rule Madison Avenue. It’s geeky quant jocks like Dr. Rajesh Koothrapalli from Big Bang Theory who rule in the world of advertising today. Far from living by John Wanamaker’s maxim about not knowing which half of advertising spend works, the… Read more »

Gamification: Insights And Emerging Trends

I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on leveraging game mechanics for end user behavior measurement, scoring and shaping. Last week, I participated on an investor panel of at VatorSplash’s Gamification Summit and the group shared several… Read more »

Non-gamers, here’s why you should care about games

As an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs. At one such event —  the Future of Media conference hosted by Stanford’s Graduate School of Business — the opening question was why gaming is relevant to people who are not gamers. The panelists… Read more »

We Are Our Scores: The Aspirational Self

I left off last time talking about how gamification and the Quantified Self — the use of sensors and devices to gather and analyze as much personal numeric data as possible for new insights into the self–can help us have fun while getting closer to our ideal selves. It’s time to explore how that last… Read more »

The ‘So What’ Of The Quantified Self

Assuming that each of us has a picture of the “real world superhero” we want to become someday, then the optimal way to level up and reach that goal begins with the ability to measure and score our lives. Thankfully, new technologies in mainstream gadgets like iPhones and the Nike+ enable this kind of measurement,… Read more »

All The World’s A Game

As a lifelong gamer, I grew up fascinated with role-playing games, from pen-and-paper fantasy worlds of Dungeons & Dragons, to computer-based RPGs like Ultima and Wizardry. I’ve spent thousands of hours crafting and “leveling up” dozens of alternate personas, tuning their stats and experience point allocations across various character traits, and charting their virtual careers…. Read more »

Big Data Meets Ad Tech

By Tim Chang and Tim Hanlon, CEO, Vertere Group The brand ad market is massive (multi-multi $B), with 67% of worldwide ad spend in branding. However only 25% of digital ad spend is in branding and the online brand ad market is still relatively primitive for these reasons: No standards or consistent measures of “success”… Read more »