Mayfield Blog

Posts Categorized: Big Data

Five Factors in Building Giants of the Big Data Era

As we enter the second half of 2014, it would be fair to say that big data has gone mainstream, attracting coffee table books, multiple industry landscapes, consumer applications, and large amounts of funding. Having seen many technology cycles during our 45 years in venture capital — including the birth of the PC era, the transition… Read more »

Start-ups are finally hacking healthcare

New companies are going around the traditional “front door” of FDA approval, insurers and healthcare institutions by launching ‘Healthcare 2.0’ companies that target consumers and self-insured employers, upending the health sector through the use of innovative digital and social technologies. At a recent forum we hosted for founders and leading industry execs playing in Healthcare… Read more »

Tech’s next most powerful role will be dominated by women

No, this is not another pessimistic rant about the lack of women in the tech industry, especially in leadership roles. I am an optimist, and, as a partner to several marketing technology and SaaS companies, I would like to draw attention to an observation staring us all in the face. There are thousands of women… Read more »

A Wearables Startup Playbook

Few sectors have received as much buzz as the wearables market. From fitness bands and anklet baby monitors, to smartwatches and Google Glass, wearables are fun, cool, and cutting-edge. The rise of mobile broadband, commodity sensors, smartphone-based companion apps, virtualized manufacturing and supply chain, crowdfunding, and nimble design have converged to make wearables mainstream. With… Read more »

Artisanal Cheese, Cocktails … Now the Artisanal VC?

Most venture investors say they are hands-on, but now some are taking it a step further and calling themselves “artisanal” VCs. What does this term really mean? Is it just a pretentious moniker that fits into today’s world of “handcrafted” $5 coffee and $4 toast? Or is there actually a new movement happening in the… Read more »

A ‘Silver Linings Playbook’ approach to venture capital

The venture capital industry is getting rightsized, with less capital raised and deployed, smaller funds, fewer active venture capital firms, and more regulation. The exit climate has picked up, but is still not at the level required. And valuations are overall more rational, with some exceptions at the later stages or in consumer-facing momentum companies…. Read more »

Rules of the Road for the Era of Simplicity, Mobile and the Social Web

I have been involved in the technology industry for 20 years as a serial entrepreneur, corporate executive and investor. There are some key rules of the road that have guided my journey and these are especially relevant in the current era when the social Web is dominant, mobile platforms are ubiquitous and consumers are demanding… Read more »

Business process API-ification: The LEGO promise fulfilled

My previous post on the API-ification of software focused on the ecosystem of infrastructure-level APIs. Today, I want to discuss companies providing APIs that operate at the business process or application layer, which brings a whole new level of productivity and revenue potential to businesses. Amazon has clearly been leading the way in API-fication by… Read more »

The API-ificiation of software – and LEGOs

Today everything has an API. Facebook has hundreds of APIs across such social areas as friends, photos, likes and events. Google has thousands of APIs across search/AdWords, Web analytics, YouTube, maps, email and many more. Amazon has APIs that cover the spectrum from Alexa Web traffic rankings to e-commerce product and pricing information and even… Read more »

The Big Deal On Big Data

In tech circles, the new paradigm of handling massive volumes of information has dominated the discussion about the future of enterprise for a while now. Two years ago, a cover story in The Economist offered tips on how to prepare for the “new world” of Big Data. As recently as February 12, the New York Times reported… Read more »