Mayfield Blog

Posts Categorized: Cloud / SaaS

Start-ups are finally hacking healthcare

New companies are going around the traditional “front door” of FDA approval, insurers and healthcare institutions by launching ‘Healthcare 2.0’ companies that target consumers and self-insured employers, upending the health sector through the use of innovative digital and social technologies. At a recent forum we hosted for founders and leading industry execs playing in Healthcare… Read more »

Tech’s next most powerful role will be dominated by women

No, this is not another pessimistic rant about the lack of women in the tech industry, especially in leadership roles. I am an optimist, and, as a partner to several marketing technology and SaaS companies, I would like to draw attention to an observation staring us all in the face. There are thousands of women… Read more »

A Wearables Startup Playbook

Few sectors have received as much buzz as the wearables market. From fitness bands and anklet baby monitors, to smartwatches and Google Glass, wearables are fun, cool, and cutting-edge. The rise of mobile broadband, commodity sensors, smartphone-based companion apps, virtualized manufacturing and supply chain, crowdfunding, and nimble design have converged to make wearables mainstream. With… Read more »

Parikh Shares Advice with Start-Up CEOs

When Ursheet Parikh sold his company StorSimple in 2012 to Microsoft, it was one of the largest deals in the cloud infrastructure sector to date. But that wasn’t the only thing unusual about it. It was also a fairly large deal for which he played the banker and negotiated the deal. This is not unheard of,… Read more »

Artisanal Cheese, Cocktails … Now the Artisanal VC?

Most venture investors say they are hands-on, but now some are taking it a step further and calling themselves “artisanal” VCs. What does this term really mean? Is it just a pretentious moniker that fits into today’s world of “handcrafted” $5 coffee and $4 toast? Or is there actually a new movement happening in the… Read more »

A ‘Silver Linings Playbook’ approach to venture capital

The venture capital industry is getting rightsized, with less capital raised and deployed, smaller funds, fewer active venture capital firms, and more regulation. The exit climate has picked up, but is still not at the level required. And valuations are overall more rational, with some exceptions at the later stages or in consumer-facing momentum companies…. Read more »

Rules of the Road for the Era of Simplicity, Mobile and the Social Web

I have been involved in the technology industry for 20 years as a serial entrepreneur, corporate executive and investor. There are some key rules of the road that have guided my journey and these are especially relevant in the current era when the social Web is dominant, mobile platforms are ubiquitous and consumers are demanding… Read more »

From Mad Men to Big Bang Theory: The evolution of adtech

Move over Don Draper. The slick, martini-drinking, chain-smoking smooth talkers of Mad Men no longer rule Madison Avenue. It’s geeky quant jocks like Dr. Rajesh Koothrapalli from Big Bang Theory who rule in the world of advertising today. Far from living by John Wanamaker’s maxim about not knowing which half of advertising spend works, the… Read more »

Gamification: Insights And Emerging Trends

I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on leveraging game mechanics for end user behavior measurement, scoring and shaping. Last week, I participated on an investor panel of at VatorSplash’s Gamification Summit and the group shared several… Read more »