Mayfield Blog

Posts Categorized: Social

Start-ups are finally hacking healthcare

New companies are going around the traditional “front door” of FDA approval, insurers and healthcare institutions by launching ‘Healthcare 2.0’ companies that target consumers and self-insured employers, upending the health sector through the use of innovative digital and social technologies. At a recent forum we hosted for founders and leading industry execs playing in Healthcare… Read more »

Tech’s next most powerful role will be dominated by women

No, this is not another pessimistic rant about the lack of women in the tech industry, especially in leadership roles. I am an optimist, and, as a partner to several marketing technology and SaaS companies, I would like to draw attention to an observation staring us all in the face. There are thousands of women… Read more »

A Wearables Startup Playbook

Few sectors have received as much buzz as the wearables market. From fitness bands and anklet baby monitors, to smartwatches and Google Glass, wearables are fun, cool, and cutting-edge. The rise of mobile broadband, commodity sensors, smartphone-based companion apps, virtualized manufacturing and supply chain, crowdfunding, and nimble design have converged to make wearables mainstream. With… Read more »

Artisanal Cheese, Cocktails … Now the Artisanal VC?

Most venture investors say they are hands-on, but now some are taking it a step further and calling themselves “artisanal” VCs. What does this term really mean? Is it just a pretentious moniker that fits into today’s world of “handcrafted” $5 coffee and $4 toast? Or is there actually a new movement happening in the… Read more »

5 myths about the marketplace that mobile strategies busted

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion (Poshmark), to health (Brighter and HealthTap), lodging (Airbnb and HotelTonight), transportation (Uber and Lyft), and real estate (Zillow). However, we have noticed that several conventional wisdoms surrounding marketplaces are getting disrupted. It’s important to constantly question traditional… Read more »

A ‘Silver Linings Playbook’ approach to venture capital

The venture capital industry is getting rightsized, with less capital raised and deployed, smaller funds, fewer active venture capital firms, and more regulation. The exit climate has picked up, but is still not at the level required. And valuations are overall more rational, with some exceptions at the later stages or in consumer-facing momentum companies…. Read more »

Rules of the Road for the Era of Simplicity, Mobile and the Social Web

I have been involved in the technology industry for 20 years as a serial entrepreneur, corporate executive and investor. There are some key rules of the road that have guided my journey and these are especially relevant in the current era when the social Web is dominant, mobile platforms are ubiquitous and consumers are demanding… Read more »

Navin Chaddha Shares Mayfield View on Marketplaces

The U.S. e-commerce market is estimated at $200 billion and is still projected to account for only 9 percent of total retail by 2016 (source: Forrester Research Feb. 2012 U.S. Online Retail forecast). We believe there is ample room for growth, and much of it will come from marketplaces. The metaphor of online marketplaces, established… Read more »

Non-gamers, here’s why you should care about games

As an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs. At one such event —  the Future of Media conference hosted by Stanford’s Graduate School of Business — the opening question was why gaming is relevant to people who are not gamers. The panelists… Read more »

We Are Our Scores: The Aspirational Self

I left off last time talking about how gamification and the Quantified Self — the use of sensors and devices to gather and analyze as much personal numeric data as possible for new insights into the self–can help us have fun while getting closer to our ideal selves. It’s time to explore how that last… Read more »