Mayfield Fund Blog

Assuming that each of us has a picture of the “real world superhero” we want to become someday, then the optimal way to level up and reach that goal begins with the ability to measure and score our lives. Thankfully, new technologies in mainstream gadgets like iPhones and the Nike+ enable this kind of measurement, and are fueling the so-called Quantified Self movement, starting with the continuous tracking of various aspects of our physical bodies.

Using sensors in our smartphones and other wearable devices, we can chart how many calories we burn, our body fat percentage, how many steps we take in a day, how long we sleep — even how many hours a week we spend commuting or sitting at a desk. Soon we’ll be able to access the same kind of statistics on our digital selves: Social reach and influence; tastes and preferences; achievements; credibility and reputation; habits; expertise.

All that information at your fingertips at all times theoretically allows you to carefully chart a path for improvement—and share your winning strategy and stats with others. On a grand scale, that makes for an interconnected world of healthier, happier people making much more informed decisions. Continue Reading

As a lifelong gamer, I grew up fascinated with role-playing games, from pen-and-paper fantasy worlds of Dungeons & Dragons, to computer-based RPGs like Ultima and Wizardry. I’ve spent thousands of hours crafting and “leveling up” dozens of alternate personas, tuning their stats and experience point allocations across various character traits, and charting their virtual careers. I’ve always loved exploring all the different possible attributes and powers to minimize or maximize, and then mapping out how to achieve the optimal configuration for my style of play.

Several years ago I started wondering, “What if real life were the ultimate role-playing game? What character class would I be, and what would my current level be? Which skills would I go deep in and master?”

What started out as a fun thought experiment grew into a bit of an obsession — not only in how I approach life personally, but also in my job as a venture capitalist. Having been an early investor in social gaming and backing companies like Playdom, ngmoco, Lumos Labs, and Badgeville, I’ve witnessed the interplay between “real world” social media and “in game” behaviors generate tremendous value (Playdom was acquired by Disney for $763M, and ngmoco was bought by DeNA for $403M; Lumos Labs and Badgeville continue to grow like weeds). Now Gamification (the application of game mechanics to non-game fields) influences much of my ongoing thinking and investment.Continue Reading